Please reach us at bruceb@mrb-cfo.com if you any further questions that might not already be answered below.
Bruce L. Braviroff didn’t find finance. Finance found him.
Bruce worked in equipment finance for 25 years. He has seen the inside of more businesses than most people ever will. With Your CFO, he operates as a Fractional CFO, meaning that he is a management hired gun, who makes a measurable impact for his clients by identifying opportunities to maximize efficiency, improve cash flow, inflate the bottom line, and deliver on goals and dreams.
As Fractional CFO, Bruce has a level of independence that an in-house CFO might have not have. He also saves clients much more than he and his team cost.
Bruce is strictly a Strategic CFO, mainly focusing on facilitating M&A transactions, raising capital, overseeing controller and internal auditing functions, and driving growth initiatives.
Ideally, $15M-50M closely held businesses in Distribution, Manufacturing, & Restaurants are the best fit for Your CFO.
Bruce has a real weakness for family-owned businesses having grown up in a family-owned music store in San Bernardino, CA. For anyone who has ever worked in a family-owned-and-operated-business surely understands the overall patience required and the character-building opportunities that present themselves daily.
Traditionally, the first thing Your CFO initially does is enhance the systems within the accounting department. More times than not, these closely held businesses are running QuickBooks that is meant for a local gas station not a business worth $15M-50M. They usually have the right people in place, but not the correct systems in place that is fit for the overall scale and size of the business.
Your CFO is armed with a plethora of tools to analyze, evaluate, or update a business’ current operating systems. There is an extensive library of accounting software and services to implement to get on the right path for a streamlined financial future.
By updating outdated accounting systems already in place and bringing in the right CPA Firm and Auditor has allowed Bruce to help companies double or triple their line of credit.
A lot of CFOs have traditionally emerged from the accounting ranks with reputations as masters of cost management, corporate finance strategy, accounting standards and reporting requirements. However, they usually haven’t ever raised their clients any money before and have no idea on how to do so.
Bruce has established several relationships with presidents of banks and knows exactly what banks are looking for when it comes to raising capital and obtaining larger lines of credit.
Every bank has its own personality. Every lender has its own personality. Your CFO knows how to navigate those relationships to ensure that business can have the right capital resources for optimal growth.
Bruce is highly equipped with the vital experience as the business counselor as well as the financial counselor that CEOs are currently seeking today.
Typical engagements with Your CFO are about 12 to 24 months. The first six months are spent enhancing the accounting systems and starting to conduct in-depth financial reporting.
Another early focus is not raising any new debt but reorganizing the old debt.